Customer service is providing the needs and wants of our customer. It is the process where we extend an extra mile to meet their expectations. The quality service includes assisting our customer from the moment they entered into our business to the time that they are satisfied with our product or service. Their satisfaction will mean extra advertisement with no cost to their relatives and friends- which means additional customers thus additional sales. It is the process where we constantly and consistently strive to exceeds customer satisfaction.
If Marketing is pulling or attracting the customers to the product and Sales is pushing the product to the customer- then Customer Service is maintaining the customer. Customer service is the key to maintain a customers and to create additional customers.
If we want to take a significant step toward developing long-lasting and meaningful customer relationships that will boost sales then we need to aim for consistency in our customer experiences or interaction. We need to make that experience unforgettable, enjoyable and efficient as possible that will make them return to our business. And that is what Customer Service is all about.
